Juniper’s fresh take on consultant relations
Juniper Networks is updating its consultant relations strategy to better reflect the role these influencers play in customer decision-making. The new consultants program, under the umbrella of its...
View ArticleDon’t miss Marketing Is Broken, Influencers Can Fix It on May 20 in San...
Please join us for what promises to be a lively discussion about what’s wrong with marketing and how an influencer program can fix it. On May 20th, we are hosting a reception and presentation on...
View ArticlePutting CIO peer groups into perspective
It’s a sure bet that when CIO and IT decision makers gather in groups, tech sales people circle nearby, angling to slip into the crowd. The common wisdom is that every member of these groups is a sales...
View ArticleDuncan Brown defines influencers
Looking for a useful definition of “influencer” within the context of influencer marketing? Duncan gives a great run down in a B2B Marketing Online feature on influencer marketing by Meg de Jong,...
View ArticleB2B decision-maker influencers: 24 categories involved in purchase decisions
Lots of people play a part in a typical B2B purchase decision and naturally, identifying them is an important activity for any influencer relations program. You need to know who they are, including...
View ArticleEdelman’s TweetLevel – measuring influence within Twitter
You can’t do influencer relations without a good set of tools for identifying influencers and measuring and tracking their influence. Here’s a new tool for your consideration: Edelman’s TweetLevel, by...
View ArticleIdentifying influencers by apparent importance vs. real trust
Solid research is the only way to cut through the chatter about identifying and prioritizing influencers for word-of-mouth marketing and other forms of influencer marketing. Mike Gotta (Burton Group /...
View ArticleHow to attract influencers with influencers
Influencers are magnets. For example, we know that an influential keynote speaker is a sure-fire way to attract an audience. Yet, influencers are not simply intermediaries between us and our customers....
View ArticleWhere else can you get IT research and advisory?
If you’ve been following my blogs or are a client, you’re familiar with my position on alternatives to the tech industry analysts for research and advisory. With this post, I’m bringing these...
View ArticleRegister for the Bay Area Executives Meetup: Super Panel on Influence
Influencer marketing is progressing from too much hype and trial-by-fire programs to sensible strategies and accepted best practices. There’s no better time than today to re-fresh your thinking about...
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